CarHop

Having worked with CarHop for more than 18 years, we’ve guided them through many creative changes, including a name change and new logo. But in 2015 they decided they were ready for something new. After months of research, focus groups and dozens of creative options, we created the CarHop Next Generation package. We worked with CarHop to develop a series of commercials that took The CarHop Guy spokesman (played by our own Jim Mathis) from a TV pitchman to a trusted advisor. 

At the same time we revamped the interior look of all 45 CarHop stores with new paint, new store layouts and new point-of-sale materials. This was the largest overhaul the company had undertaken since the name change nearly 15 years before.

CarHop

Having worked with CarHop for more than 18 years, we’ve guided them through many creative changes, including a name change and new logo. But in 2015 they decided they were ready for something new. After months of research, focus groups and dozens of creative options, we created the CarHop Next Generation package. We worked with CarHop to develop a series of commercials that took The CarHop Guy spokesman (played by our own Jim Mathis) from a TV pitchman to a trusted advisor. 

At the same time we revamped the interior look of all 45 CarHop stores with new paint, new store layouts and new point-of-sale materials. This was the largest overhaul the company had undertaken since the name change nearly 15 years before.

the wërk