Strategy Archives

McDonald’s® — Mountain Man

Were not trying to brag, but we’d put this locally-produced (!!) spot for Cold Days, Hot Deals up against any national work out there. We made it back in 2007 and it ran for seven years. That’s a lot of burgers. Just sayin’.

Falls Park Farmers Market — Imported From Campaign

It’s all about locally grown produce. For many years the Falls Park Farmers Market has challenged us to get big impact with very small budget. One season, we created a series of print ads, animated internet banner ads, and email blasts to remind everyone that the produce they sell at the Market is all grown…

SculptureWalk — Arc of Dreams

To say Jim was involved in the Arc of Dreams project is a bit of an understatement. He was chair of the SculptureWalk board when the project started so it’s his signature on the original contract with creator/artist Dale Lamphere. Jim was involved in the fundraising, marketing, and messaging throughout the project. And just before…

CarHop — Next Generation Creative

Having worked with CarHop for more than 20 years, we guided them through many creative changes including a name change and new logo. After months of research, focus groups, and dozens of creative options, we developed the CarHop Next Generation package. We worked with CarHop to develop a series of commercials that took The CarHop…

McDonald’s® — Vacation Cold Days Hot Deals

McDonald's Cold Days Hot Deals Vacation Spot

Cold Days, Hot Deals became an iconic McDonald’s promotion in the Eastern South Dakota region, as well as the Mountain Man commercial we produced and aired for seven years to promote it. But the time came for the Mountain Man to retire and for us to make create something new. Shot in St. Petersburg, Florida,…

South Dakota Department of Health — Bestfeeding

We worked on a large project for the South Dakota Department of Health to create materials and ads to encourage moms to breast feed and to improve awareness of the benefits of breast feeding to businesses. The campaign had several components targeting moms, their support partners, the medical community, and business owners in the state.…