The Impact of OTA

OTA phota 2Conferences happen across American on a regular basis. Covering hundreds of industries and thousands of attendees, these conferences create, share and spread millions of ideas every year. The problem is that many of these conferences are held in “big cities”—New York, Los Angeles, Chicago, Austin—and they cost thousands of dollars.

So when given the chance to attend a big city-caliber conference for a fraction of the cost right here in Sioux Falls, I was obviously excited. About 350 other folks were too.

All in all, I can say that the OTA Sessions—founded and hosted by Hugh Weber (also the founder and president of Storyline)—turned my typical Friday into a day of introspection, inspiration and invigoration. More importantly, the event helped me understand the importance of DOING big things, not just thinking big things.

Whether it was Sally Hogshead making me realize that even my “everyday” tasks could be infused with elements of fascination to get better results orDusty Davidson and Jeff Slobotski showing how being passionate about a mission or goal can turn that mission into something amazing, each presenter managed to get my brain juices flowing in his or her own unique way.

OTA phota 3Add that to the WIDE array of attendees who shared their wisdom, spoke their minds, and represented the OTA region with originality and action, and you’ve got yourself a recipe for a memorable conference and a powerful push to accomplish something meaningful over the next 12 months.

I’m already excited for next year’s OTA, and I’m pretty sure that excitement will only continue to bubble and build over the upcoming year. I look forward to seeing you there.

-Mike B.

Disclaimer: As someone involved with the planning and execution of the OTA Sessions, it would be impossible for me to keep my review totally unbiased. That said, this entire post is sincere and true, both from a co-planner’s perspective and from an attendee’s perspective. One love.

Photo c/o The OTA Sessions. Thanks OTA!

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