National Award Announcement For The Washington Pavilion

We had the privilege of working with The Washington Pavilion to announce that their washingtonpavillionAction Arts and Science Program won a National Arts and Humanities Youth Program Award. This honor positions them as one of the top arts and humanities-based programs in the country. Michelle Obama will even be presenting them with the award in Washington D.C. tomorrow, so yeah, this is kind of a big deal.

We were excited to lend a hand because 1.) We love and support the Washington Pavilion and all of the great things they bring to Sioux Falls, and 2.) Their Action Arts and Science Program brings amazing learning opportunities to kids that don’t otherwise have access. And quite frankly, this program doesn’t get as much attention as it deserves.

The Action Arts and Science Program offers super cool arts and science activities to children in Title I schools in Sioux Falls, from the art of graffiti, to the physics of skateboarding, these activities truly make learning fun, and they sound so awesome that they should maybe consider an after-WORK program for adults… please? Preferably a class that teaches you how to make your own personal robot. I’d name mine CyBoris.

The goal is to expose students to these subjects in a fun and engaging way to inspire confidence, teach creativity and problem solving, and set them up for a lifetime appreciation for the arts and sciences. Doesn’t that sound like something we all should be getting behind?

To prepare the Pavilion for this big announcement, we partnered with our best pals at Mud Mile to create a video featuring interviews of students and teachers, plus a 30 second PSA. We 2015-10_Washington-Pavilion_NAHYPA_Brochure_VFIN_JPEG_1also made a brochure to educate people about the program and the award, and we offered our all-around guidance and strategy when it came to making the announcement in the press.

It was a great project to work on, and downright inspiring to see such a wonderful program for so many wonderful students in the community get the recognition they deserve. Check out the video made by Mud Mile below. And if you want to learn more about the program go here. Thanks to the Washington Pavilion for letting us be involved with such a rewarding and meaningful program!

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KSFY & Washington Pavilion Media Camp

By: Carol Oren

Last week I was honored to be a part of the first ever Washington Pavilion/KSFY Media ksfyCamp. The idea was the brainchild of General Manager Jim Berman. When I was approached to be the client the kids would pitch the sponsorship to, I enthusiastically said, “YES!”

The camp was free of charge and open to high school students. Applicants were to submit a 3 minute video and were hand-selected by KSFY staff. These young adults learned all aspects of a television station from writing, reporting, weather, and even sales. That’s where I came in. They sat down with my Account Executive, Leah Jones to learn more about the agency and the client they were going to pitch the sponsorship to, PizzaRev, a real ADwërks client.

washingtonpavillionI was ushered in to the board room on the 4th floor of the Washington Pavilion to hear the presentations by 3 separate teams. What I expected to get out of the experience and what I actually got was nothing in comparison. These kids were polished, professional and had statistical information regarding news viewers, social media followers and what they were going to bring to the table for PizzaRev.

The first group was a little nervous and mostly read from their scripts, but the second and third groups blew me away! One young lady really stood out. She walked in the room, dressed in a business suit, walked over to me and shook my hand. She then led the group by introducing herself and her team. This young lady wowed me with the social media stats of all the campers, and she explained what that could mean to the viewership level of the two newscasts. She then handed the pitch over to the rest of the team – what the client would get, how much it would cost, etc. These kids put their everything into selling the sponsorship to PizzaRev so their newscast would air on Friday.

We had time after the presentations for a question and answer session and I also offered up some advice and tips on selling to a client. When all was said and done, the group came in at a higher priced sponsorship than I expected, but paying it was well worth seeing the huge grins on their faces when I accepted the sponsorship.

If you missed Friday’s newscast, you missed a glimpse at our future anchors. These youngsters hit it out of the park! They were dressed professionally, smiled and were well-polished on camera. Way to go Washington Pavilion and KSFY! I hope you make this an annual event for kids to learn more about the world of journalism.

Toulouse-Lautrec & His World Campaign

Henri de Toulouse-Lautrec’s art has captivated the world for decades. His immersion into the theatrical and decadent nightlife of 19th century Paris influenced his creation of a wealth of prominent and iconic works. To celebrate these works, an exhibit called Toulouse-Lautrec & His World has come to America for the first time, and the Washington Pavilion in Sioux Falls is one of only four stops around the country. ADwërks was honored to have the opportunity to promote it.

Since we knew the exhibit would appeal to a diverse group of people, we created and implemented an extensive marketing campaign that’s sure to reach everyone.

TV
Accompanied by 19th century cabaret music, images of some of Toulouse-Lautrec’s most recognizable pieces transition from one to the next as a French woman’s sultry voice communicates the message.

Radio
Taken from real quotes from art critics of the time, the radio spot features two cynical French men scrutinizing Toulouse-Lautrec’s work. But hearing their rants today, they actually provide us with an accurate description of his art. What some may have considered Toulouse-Lautrec’s flaws during his time, we view as his strengths today.

Digital
This is one of four animated GIF ads we created. They resemble the same look as the TV spot. To replay, just click it.

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Posters
Since a good portion of our target audience frequents downtown Sioux Falls, we created posters that were displayed in the windows of downtown shops.

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Additionally, we created some print ads and a billboard to help get the word out.

The exhibit will take place January 25th through June 8th, and will be held in the Everist Gallery of the Visual Arts Center at the Washington Pavilion. It will feature 150 of Toulouse-Lautrec’s original works, including 12 of his famous posters and 35 sketches. If you enjoy art even just a little bit, you’ll definitely want to take advantage of this once in a lifetime opportunity to witness Toulouse-Lautrec’s work firsthand.

– Andrew