Some say it doesn’t exist. Others blindly believe. Me? I was hopeful, but just didn’t know for sure, until I had a sighting the other day.
I was driving home from work one night, ear buds plugged in and listening to one of my favorite comedy podcasts Professor Blastoff, when all of a sudden an ad came on. It was a short, quirky-funny Old Spice ad, done in a style of humor that tickled me perfectly. Majestic and awe-inspiring, I literally laughed out loud (LLOL) then listened to it again. I haven’t been able to stop thinking about the spot ever since; it just stuck with me. I guess that’s the power of the elusive perfect ad.
I’ve been a long-time fan of Professor Blastoff and have never heard any actual advertisements on the show, other than the hosts occasionally endorsing things like audible.com, but never anything product-related, nor anything that’s been professionally produced by brands, so I didn’t even expect it.
In my opinion, this was a perfect ad. The message was genuinely entertaining, and it reached me in a moment of zero clutter. Plus, after visiting the production company’s website (Earwolf) and looking at the “Advertise” section, I discovered that I fit into the surprisingly narrow demographic, so it was perfectly targeted. And most importantly, the ad led to a sale. After years of using the same deodorant, I finally upgraded.
Now the only problem is, I can hardly remember the spot anymore, and I don’t know what episode it was on. I have tons of Professor Blastoff episodes on my iPod; each is at least over an hour long. I fast-forwarded through a bunch of them but to no avail. I searched online and scoured the Old Spice website, nothing. I even tweeted @OldSpice and wrote on the Professor Blastoff Facebook page, no one answered.
In our world of ever-increasing media saturation and just plain bad advertising, this perfect ad is hard to come by. But it was refreshing to see that although elusive, it is still out there, that is, if my sighting was real. I’m halfway expecting Old Spice to respond to me with, “We don’t know what you’re talking about. We never ran an ad on Professor Blastoff.” And then creepy, mysterious music will play.
Maybe one day I’ll find this perfect ad again, but it really doesn’t matter, because now, I can say that I am a believer.