Is Your Business Prepared for the Changing Times?

CarHop Mobile SiteAccording to a recent Advertising Age article, tablet users are expected to double by early next year. While the number of current tablet users may not seem outrageously high now—only 12% of American internet users (28 million people) are accessing the web through tablets today—a study by the Online Publishers Association and Frank N. Magid Associations predicts that roughly 54 million Americans (23%) will be using tablets for internet access by early next year.

So what does that mean for your business? It means you should seriously be considering the next steps for your online presence. If tablet growth continues at the rate it’s going, it won’t be long before tablet devices are a staple of the internet browsing experience for your customers, not just a rising trend. So there’s no better time than now to get ahead of the curve.

And keep in mind that it’s not just tablet use that’s growing. At ADwërks, we’ve seen a similar trend with mobile website usage. One of our clients, CarHop, has seen huge jumps in the number of visits to its mobile website over the past few months. From 3200+ visits in December to 5700+ visits in February up to 7500+ in April and May, the mobile site has seen an increasing number of visits each month and it looks like that trend will only continue moving forward.

It’s not hard to see that internet use on tablets and mobile devices will continue to grow in the future. As our dear friend Bob Dylan said, “The Times They Are a-Changin’.” It’s up to you to decide if your business wants to evolve with the times or stay stuck in the past.

Finding Solutions (instead of just complaining)

Today in the ADwërks office, the internet connection has been a little worse than usual. To the extent that it makes me want to ragefully slam my head through the monitor with the hope that I will scare the internet into functioning properly.

Much like a certain social networking site’s beloved Fail Whale (and the mass panic/frustration that occurs at its appearance), an internet outage or slowdown seems to painstakingly halt productivity in an industry that thrives on staying connected.

In my frustration, however, I realized I had two choices. I could sit and wait for websites to load – often slowly and discombobulated-like – or I could use my time more valuably with the knowledge that the internet would probably work again later.

So I chose to sit down and write this post about finding solutions rather than complaining about problems. Every day we have the option to let our situation dictate our decisions or let our decisions dictate our situation. Think about that. Let it sink in. And the next time you find yourself in a frustrating situation or undesirable circumstance, try to see how you can make it better.

Whether it’s a project we’re working on, a client we’re working with, or a coworker who doesn’t see eye-to-eye with us, we find ourselves in undesirable situations almost every day. But instead of complaining about the situation and waiting for it to get better, we can do something productive and find a solution that will improve the circumstances. It’s really not as hard as it sounds.

Anyway, Mike Hay and I apparently just fixed the internet, so it’s back to work for me. Glad I used that last half hour to get this post written instead of wasting my time waiting for Marvel.com or some generic relevant marketing website to load properly.

-Mike B.

How about you? Do you find yourself complaining about a situation without ever working to change it? Have you ever directly changed your circumstances in a positive way instead of simply complaining about them? Tell us about it in the comments below.

Photo c/o Martino Franchi. Thanks Martino!