Isn’t it nice when someone leaves you a little love note just because?
Whether it’s a note from your mom in your lunchbox:
“Have a good day sweetie!” (Hopefully only when you were a kid)
Or a note from your adoring husband, left on your pillow:
“Just wanted to tell you that you’re beautiful and I’ll love you forever.”
Or a romantic note from your loving wife:
- Take out the diaper garbage. It’s stinking up the bedroom.
- Pick up more diapers.
- Pick up the dead spider on the floor. I used your shoe.
- The cat puked on your chair. Clean it up.
That was the idea behind these love notes we created for McDonald’s. They were randomly slipped in the food bags of McDonald’s customers in the drive thru. Just because.
This was just the beginning.
The 48th annual ADDY Awards Show, which was held this past Saturday in Sioux Falls, was rife with cut-throat competition between ad agencies, but out of everyone else, ADwërks is proud to announce that we probably obtained the most ADDYs – the name of the signature drink at the event – leaving everybody else with egg on their face. We attribute this success to our strict and rigorous training, which involves shutting down the agency early every Friday to drink. It has taken a lot of hard work and dedication, but after receiving this honor, we know that it was all worthwhile.
On a side note, we took home some bling too.
Best of Class Award – Advertising For the Arts & Sciences – Non-traditional Category
We took home two Gold ADDY Awards and the Best of Class in Advertising for the Arts for the SculptureWalk X campaign we did last spring. We created big metal Xs and installed them on all of the sculpture stands downtown to spread the word about the SculptureWalk eXpo, which was being held to celebrate SculptureWalk’s 10th anniversary.
As Jim put it, “It pays to wake up in the middle of the night with an idea.”
Gold ADDY Award – Newspaper Category
Andrew missed the announcement of these awards because he was in the bathroom relieving himself of all the ADDYs he obtained earlier in the evening. But we received a Gold ADDY Award and four Silver ADDY Awards for the print campaigns we did for the Falls Park Farmers Market. A couple examples are below.