Because it’s true.
If a marketing piece can make its point in 3 words, why waste people’s time and effort by making them read 15? If a website only needs a few clean, simple pages to accomplish its goal, why load it down with 20 widgets, links and action items?
Each day, a marketer’s ability to catch a customer’s attention gets slimmer and slimmer. So when you actually do get a customer’s attention, you better make sure your marketing gets the point across quickly and powerfully.
I could probably spend a few more paragraphs explaining this further, but I might as well stop here. As we all know, less is more.
Photo by Floriana. Thanks!