Why Less Is More

Why Less Is More Mar 18, 2011

Less is MoreThere’s a reason people constantly use the expression “less is more.”

Because it’s true.

If a marketing piece can make its point in 3 words, why waste people’s time and effort by making them read 15? If a website only needs a few clean, simple pages to accomplish its goal, why load it down with 20 widgets, links and action items?

Each day, a marketer’s ability to catch a customer’s attention gets slimmer and slimmer. So when you actually do get a customer’s attention, you better make sure your marketing gets the point across quickly and powerfully.

I could probably spend a few more paragraphs explaining this further, but I might as well stop here. As we all know, less is more.

-Mike B.

Photo by Floriana. Thanks!