After a long period of inadequate performance, we have decided to let go of Dean’s Country Fresh Neapolitan Ice Cream Sandwiches, 10 pack. The decision was made after careful contemplation, and we believe it was in the best interest for both parties.
At first we were excited to have Dean’s ice cream bars aboard. They were fresh out of the grocery store and filled with potential and wonderment, and seemingly had a lot to offer our agency. But when the honeymoon phase was over, they quickly became stale and jaded (with ice crystals), and ceased to provide any kind of long-term value to our team. There’s just not enough room in our freezer for a snack that falls short of greatness; we simply can’t afford that kind of drain on our resources.
We’ve felt this way for a long time now. Having to see the underwhelming, freezer-burnt treat every day was a constant reminder of our oversight in bringing a less-than satisfactory snack to the company; we’re normally a better judge than that. At first we tolerated the once-celebrated bars out of pity, and just pretended they weren’t there. But we couldn’t hide from the truth any longer, as the ice cream sandwiches began getting in the way of everything we wanted to accomplish, from grabbing some ice cubes to getting the coffee. We just couldn’t have them interfering with our progress any longer.
Dean’s Country Fresh Neapolitan Ice Cream Sandwiches, 10 pack, had been with us since the summer of 2012 – longer than some of our employees – but that doesn’t change the fact that the bars failed to perform on a consistent basis, after being given multiple chances.
“As a business owner, it’s disappointing when you invest so much in an individual snack, only to see its potential go unrealized,” said Principal Jim Mathis.
It was a tough call to make, but we believe it was the right one. We’ve learned and grown from this experience, and feel that we are now more equipped to select future snacks that better align with our core values and company culture.
We wish we could say this relationship ended on good terms, but it didn’t. Let’s just say that Dean’s ice cream sandwiches had to be escorted out of the building.