Falls Park Farmers Market 2014 Campaign

Because we love advertising AND local produce so much, every year ADwërks puts together a humble, yet bold ad campaign for the Falls Park Farmers Market, the largest farmers market in Sioux Falls with over 100 years under its belt.

The campaign consists of periodic email blasts that let customers know what’s new and in season at the market along with some print ads in the Argus Leader. The concept behind this year’s campaign was to position the idea of buying local produce from people in your community against faceless factory farming, rather than just doing things like childishly, yet still hilariously, drawing similarities between produce and the human anatomy, like we did last year. See a few examples of this year’s ads below, along with the aforementioned immature ads below that.

2014

2014_04_FPFM_Ads_Argus-Leader_10x2-5_JPG_GroceryAisles

2014_04_FPFM_Ads_Argus-Leader_10x2-5_JPG_Irrigation

2014_04_FPFM_Ads_Argus-Leader_10x2-5_JPG_ProdTest_Corn2013

2013_08_FPFM_Ad_ArgusLeader_10x2.5_NiceMelons2013_04_FPFM_Ad_AL_10x2.5_PullFingerBeans2013_05_FPFM_Ad_AL_10x2.5_SoilYourself

 

 

 

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