During a recent client meeting the discussion turned to putting QR codes in some of their ads. I thought it was a great idea. However, the client didn’t fully understand QR codes and how they work, which made me think of this cautionary message.
As the digital world progressively integrates itself into our culture, along with seemingly endless technology upgrades, more and more businesses are jumping on the bandwagon. I know that everyone is telling you to stay current with the web, but I ask you one thing.
When the next new social media site, digital platform, or any other new technology or digital trend surfaces, take a moment to think rationally about how it can or cannot apply to your business specifically. All too often businesses immediately jump on the latest bandwagon thinking it’s going to somehow magically save them or keep them afloat. Although our digital age can be very beneficial to business, don’t automatically think you have to ride on EVERY bandwagon. It’s not about the fun, cutting-edge technologies you’re using; it’s about how you use them while keeping your consumers in mind. Plus, haphazardly putting out an app or signing up for every social media site out there, without the understanding needed to use these technologies properly to further your business can sometimes be worse than not using them at all.
With our digital world, sometimes it’s easy to forget that it’s all about the people behind the technology, and not the technology itself. We’re still communicating with human beings, no matter how you look at it.