Washington Pavilion — Toulouse-Lautrec Exhibition

An exhibition featuring the work of 19th century French artist Henri de Toulouse-Lautrec was travelling to America for the first time, and Sioux Falls was one of only four stops here in the US. To get the word out, we created a campaign based off the look and feel of Toulouse-Lautrec’s work and his era (minus the absinthe and brothels, of course). The campaign included a TV spot, radio spot, billboard, digital ads, print ads, and posters.