South Dakota Department of Health — Bestfeeding

We worked on a large project for the South Dakota Department of Health to create materials and ads to encourage moms to breast feed and to improve awareness of the benefits of breast feeding to businesses. The campaign had several components targeting moms, their support partners, the medical community, and business owners in the state.

The campaign started with creating a name and identity. We also created radio PSAs, print ads, brochures, guides, and other printed materials aimed at moms and dads. Separate print materials were created for doctors and nurses. Direct mail and print ads targeting business owners were created as well. We’re proud of the work for a very worthy cause.