DGR Engineering — Rebrand
DGR Engineering consulted us for help with rebranding their company. The first item on the agenda? A name change. For 60 years they had been known as Dewild, Grant, Reckert and Associates, named after their founding partners. Since those names no longer had a connection or relevance to clients and the employee-owned engineering firm, we helped them come to the conclusion that DGR Engineering would be the best name – a compromise between a modern conciseness and the company’s roots. Along with the name change we designed a new logo and created a bunch of new materials for them including a brochure, a brand manifesto, a brand standards manual, a new website, and plenty of new stationery. In the end we helped them bring out an updated and modernized brand within DGR Engineering, and they gave us the opportunity to work on an ambitious and rewarding project.
- Employee Engagement