CarHop — Next Generation Creative

Having worked with CarHop for more than 20 years, we guided them through many creative changes including a name change and new logo. After months of research, focus groups, and dozens of creative options, we developed the CarHop Next Generation package. We worked with CarHop to develop a series of commercials that took The CarHop Guy spokesman (played by our own Jim Mathis) from a TV pitchman to a trusted advisor. 

At the same time we revamped the interior look of all CarHop stores with a universal paint scheme, new store layouts, and new point-of-sale materials. This was the largest overhaul the company had undertaken since the name change nearly 15 years before.