Bechtold Jewelry Logo Design

After 100 years of selling fine jewelry in Downtown Sioux Falls, Bechtold’s was ready for a brand refresh. At the time, Annie Bechtold had stumbled across a couple of examples of her grandfather’s signatures and suggested they might be the perfect inspiration for the new logo. We think it looks pretty good on the front of the building. And while the Bechtold family has since sold the business, the name holds a special place in the hearts and minds of Sioux Falls residents.