We’re growing… again!

We’re looking for for one of those Digital Savant kind of people. Could it be you? Do you know Google Adwords? Do you dream in Analytics? Are you a Search Engine Marketing Superstar? We should talk!

We are looking for someone to help us manage a large SEM account. It’s a big account with a big budget, but they also want big results, so this is a great chance to flex your SEM muscles. And it’s a chance to work in a fun and vibrant office where you can enjoy the finer things in life like Folgers and Grain Belt. And you get the chance to work hard alongside a bunch of fun-loving jackholes!

If this opportunity still sounds like something you’re interested in, we should talk. Send your résumé to rodbender@adwerks.com. Tell us what makes you the King or Queen of SEM. Explaining why you want to dig in and show us that ROI isn’t just a fancy acronym. Tell us what your potential co-workers and clients should expect and any other crazy stuff you think we should know. Tell us about your 3-plus years of SEM experience and brag about your Google certifications. If you’re good, let us know!

Hurry up. We’re ready get to work and have some fun. Are you?

Meet Our Newest ADwërkers

It’s not you. It’s your cover letter.

Who knew, that such a profound job posting could attract so many potential candidates? We’ve had our hands full these last few weeks, combing through the mounds of cover letters, in search of our future counterparts. The responses we received were unprecedented, and we’ve definitely had our work cut out for us. With a little help from the Advertising and Marketing Gods, we were lucky enough to come across two brave, qualified candidates who accepted the challenge as our new Copywriter and Social Media Strategist.

Hire an English major, they said. It will be fun, they said. Well, it was! We found our very own Jill-of-all writing trades, a human catchphrase wrapped in Banana RepuNikki_for-blogblic, and someone willing to make coffee every morning. Nikki Beck joined our team as a Syntax Architect. She’s an experienced writer, with a Bachelor of Arts in English, from the University of South Dakota. She has an eye for quality, a knack for creativity, and is someone who defines our core value of handcrafted, from her composition to her glasses. She’s our very own advertising think-tank, and we’re glad to have her on board.

When she’s not drafting up her newest project, Nikki enjoys visiting the downtown area’s local shops, eateries, and music venues. She also enjoys the outdoors, visiting new places, being a Halloween enthusiast, and long walks around T.J. Maxx.

We’ve also hired a Marketing and Communications prodigy. She’s not just any presentation genius—she’s an experienced and well-rounded graphic designer, publisher, communication specialist, and graduate from University of Minnesota-Twin Cities. Oh, and she can do a headstand. We like that, and we liked her so much thSharz_for-blogat we gave her the title Digital Mechanic. Whether she’s managing various media platforms, developing social strategies, or interacting with consumers, her certified skill-set will shine through her personality and work. We are more than ecstatic that she chose to shine with us.

 

Sharz Miar and her fiancé, proud Minnesota natives, relocated to the Sioux Falls area from the Northshore region of Minnesota. Sharz plans to keep herself entertained by exploring state parks and breweries, creating new recipes in the kitchen, and practicing yoga.

We’re Looking for a Couple of Well-Trained Wackos

It doesn’t happen very often, but ADwerks is hiring. In fact we need two people. First, we need a copywriter. But not just any old copywriter. We need someone who’s just about one taco short of a combo platter. Second, we need a social media/digital strategist. Someone who dreams about the perfect Tweet. If either of these sound like you or someone you know, let us know, we should hang out.

Copywriter
Do you know words? Words that can inspire, motivate, persuade & sell. Can you write words that will create action in a short 8 seconds or a long 30 seconds? Words that convey a message in as little as 140 characters or more than 2 pages? Can you prooofread as well as you edit? Can you take critiques as well as you take direction? Do you enjoy the finer things in life like Folgers and Grain Belt? Do you want to work hard alongside a bunch of fun-loving jackholes? If you think we’re just trying to be witty or ironic, consider this before responding… this ad was written by our HR department. Yeppers. If this opportunity still sounds like something you’re interested in, we should talk, or better yet, write. Send us your story. Email rodbender@adwerks.com explaining why you want to subject yourself to this agony, what your potential co-workers and clients should expect and any allergies you may have. For real, don’t just send a resume and boring cover letter. We want someone who entices and intrigues us and is looking for a long term, committed relationship. Hurry, work is stacking up. No phone calls, just written words please.

Send your stuff to rodbender@adwerks.com

Social Media/Digital Media Strategist.
We are looking for a digital and social media strategist to lead regional social strategy for one of the world’s most recognized brands. Yes, you read that correctly, we’re going to pay someone to spend their day on Facebook and Twitter. How cool is that?

This position will manage digital platforms, develop a social media strategy to build greater brand awareness, develop, implement and manage all social media efforts designed to increase consumer awareness, as well as consumer acquisition, retention and engagement.
• Research, develop and manage day-to-day social media content
• Manage social advertising campaigns on Facebook and Twitter with regular status updates provided internally and semi-monthly reports to the client
• Manage a social media budget and media strategy for paid ad placement to increase engagement on social platforms
• Interact with consumers/customers in real time via social media platforms
• Identify opportunity areas and conduct research in order to leverage social media activities and strategies to extend the campaign
• Ensure social media platforms and channels are effectively aligned with the client’s brand and overall business strategies
• Manage digital media buys on a variety of platforms.
So if Facebook is your native language and you brag about how many people follow you on InstaGram, give us a shout.
Again, send your stuff (including link to your social accounts) to rodbender@adwerks.com

Holiday Libation Limericks

It’s no secret that at ADwërks, we like to indulge in a drink or two every now and then. So it’s only natural that one of our favorite things about the Holidays is the cheerful beverages. The more cheer the better. In fact, pour us a glass of straight cheer with a little ice. And make it a double. It’s pretty hectic around the office this time of year…

Anyway, we wrote these Holiday Libation Limericks inspired by some of our favorite festive beverages. Use them to help you decide on what you want to drink, recite them to your friends and family, or if you happen to be that uncle, teach them to your nephew. Please read responsibly.

Blitzen’s Bourbon
A glass, some bourbon and ice
Is all you need to feel nice
Although it’s traditional
It can be quite medicinal
As a Holiday coping device

Yule Log Nog
‘A sip, sip sip on the nog
Until your head’s in the fog
Who knows how it’s made
Just know it brings aid
To Christmas’s stressful prologue

Caroler’s Candy
This seasonal drink tastes dandy
Like booze and a cane of candy
Peppermint Schnapps
Is always the tops
And may leave you feeling quite randy

Ho Ho Cocoa
Hot cocoa is very well-liked
From adults to wee little tykes
Thoust don’t disapprove
It can still be improved
Since it’s always better when spiked

ADwërks wishes you and your family a happy Holiday full of cheer!

Jim’s Offbeat Voicemail Gets Upbeat Remix

It was about 3am when Jim’s phone dinged with a new voicemail. It was from an unknown man carrying on about how he loves our “Rocky’s” ads. In our minds, that can only mean two things – ads for the Rocky movies, which would make us way late to the party, or ads promoting the magnificence and majesty of the Rocky Mountains. Maybe the copy would read:

Unlike other mountain ranges, the Rocky Mountains offer a dramatic wilderness, diverse wildlife, and only a few people have had to resort to cannibalism to survive. Start your adventure today.

He then applauds us for our “Christmas ads,” then goes on to complain that we’ve been playing them for too long and he strongly encourages us to update them.

It’s odd to say the least.

But thanks to our friend Dar Heikes, musician and audio engineer (and also husband of our Cog Whisperer Caryla Chambers) we now have a remix of the mysterious voicemail. So rather than scratching our heads, we’re now tapping our feet.

And here’s the original.

National Award Announcement For The Washington Pavilion

We had the privilege of working with The Washington Pavilion to announce that their washingtonpavillionAction Arts and Science Program won a National Arts and Humanities Youth Program Award. This honor positions them as one of the top arts and humanities-based programs in the country. Michelle Obama will even be presenting them with the award in Washington D.C. tomorrow, so yeah, this is kind of a big deal.

We were excited to lend a hand because 1.) We love and support the Washington Pavilion and all of the great things they bring to Sioux Falls, and 2.) Their Action Arts and Science Program brings amazing learning opportunities to kids that don’t otherwise have access. And quite frankly, this program doesn’t get as much attention as it deserves.

The Action Arts and Science Program offers super cool arts and science activities to children in Title I schools in Sioux Falls, from the art of graffiti, to the physics of skateboarding, these activities truly make learning fun, and they sound so awesome that they should maybe consider an after-WORK program for adults… please? Preferably a class that teaches you how to make your own personal robot. I’d name mine CyBoris.

The goal is to expose students to these subjects in a fun and engaging way to inspire confidence, teach creativity and problem solving, and set them up for a lifetime appreciation for the arts and sciences. Doesn’t that sound like something we all should be getting behind?

To prepare the Pavilion for this big announcement, we partnered with our best pals at Mud Mile to create a video featuring interviews of students and teachers, plus a 30 second PSA. We 2015-10_Washington-Pavilion_NAHYPA_Brochure_VFIN_JPEG_1also made a brochure to educate people about the program and the award, and we offered our all-around guidance and strategy when it came to making the announcement in the press.

It was a great project to work on, and downright inspiring to see such a wonderful program for so many wonderful students in the community get the recognition they deserve. Check out the video made by Mud Mile below. And if you want to learn more about the program go here. Thanks to the Washington Pavilion for letting us be involved with such a rewarding and meaningful program!

:30 PSA

McDonald’s Love Notes

Isn’t it nice when someone leaves you a little love note just because?

Whether it’s a note from your mom in your lunchbox:
“Have a good day sweetie!” (Hopefully only when you were a kid)

Or a note from your adoring husband, left on your pillow:
“Just wanted to tell you that you’re beautiful and I’ll love you forever.”

Or a romantic note from your loving wife:

  • Take out the diaper garbage. It’s stinking up the bedroom.
  • Pick up more diapers.
  • Pick up the dead spider on the floor. I used your shoe.
  • The cat puked on your chair. Clean it up.

That was the idea behind these love notes we created for McDonald’s. They were randomly slipped in the food bags of McDonald’s customers in the drive thru. Just because.

LoveNotes

How One Brand Brings A Little Paradise To My Weary Morning Routine

By: Andrew Eide

The alarm clock shrieks like Gilbert Gottfried, startling me awake at 7am. I’m so tired it Gilbertfeels like my soul is quivering. I hit the snooze button and indulge in another 15 minutes of sleep. Again the alarm clock sounds off impatiently, and reluctantly I rise, careful to not disturb my slumbering wife and 5-month-old daughter.

I slowly pull out the bottom drawer of my dresser. It once belonged to my grandparents – now worn down and creaky in its old age. Again I cross my fingers in hopes I won’t disturb my sleeping loves as I retrieve a clean pair of boxer briefs.

The next and final obstacle in my stealthy escape is the bedroom door, and the obnoxious beast on the other side of it clamoring to get in. Gently I pull the door open, revealing my cat Brody, crying out of desperation for attention and attempting to catch a glimpse of the room he’s not allowed in. Kicking him aside, I close the door, leaving the bedroom at peace.

I stumble my way downstairs as my two cats gleefully follow. I crack open a can of Friskies Liver & Chicken Pate and feed the furry groupies rubbing against my legs. Next I start the coffee maker and head into the bathroom for a shower.

The warmth of the water on my neck practically lulls me back to sleep as I lose myself in thought, staring at the shower wall with one eye closed.

My daughter Ever was born in February. In anticipation for her birth, I took a part time job on nights and weekends to help get us through my wife’s maternity leave. But going back to work was torture for Jenny. She was already unhappy at her job, where she was overworked and underpaid, and she couldn’t bear the thought of missing out on Ever’s babyhood. So we decided it was best for her to quit and take care of Ever fulltime, and I’d just get more hours at my part time job. Now my baby’s happy, my wife’s happy, and I’m happy. But between my two jobs and my 5-month-old night owl at home, I’m a bit exhausted.

However, the weary beginning to my morning is turned around as I reach for my Old Spice body wash. The scent is Zanzibar, from the Fresh Collection. One sniff and I’m transported to the serene landscape depicted on the bottle – the ocean inhales and exhales as I lay on the coast beneath the orange glow of dusk. It’s a little escape that I sorely need. Old Spice continues the experience with its wondrous copy on the back of the bottle:

Zanzibar

 

Hypothetically speaking, there is only one island with enough coastline, historical mystery and well-deserved wealth in natural spices to inspire a body scent guaranteed to turn every womanly encounter into a game of spin the expensive, diamond-encrusted bottle. That island is Zanzibar. That’s just a hypothetical fact that nobody can argue with.

 

Another one of my favorites is Citron from the Fresher Collection: Citron

 

CITRON is like captaining a schooner, the scent of fresh lime and sandalwood blowing through your sails, en route to forbidden mermaid love. Also, the schooner has a go-cart track on it.

 

 

And then there’s WOLFTHORN from the Wild Collection:

Wolfthorn

 

In the realm of animals and men known as earth, there is one animal intelligent enough to smell like the most fearsomely handsome animal of them all, and that is the man, who smells like the wolf would if a wolf smelled like a handsome man. That’s just the way things go in the realm I’m talking about.

 

 

We all know Old Spice for their ludicrous TV spots, but they don’t stop there. You can find their trademark branding and fantastical voice in everything they touch, from their website, to social media, to the backs of labels on their products. They even manage to delight me at the most intimate of moments, in my shower, and during a time in my life when I’m in most need of a little paradise, even if it means a brief mental escape and a good laugh.

This is the Holy Grail for brands. Before this big change in my life, I was a moderate Old Spice fan. I’d maybe get some of their deodorant once in a while, but now they dominate my bathroom, from shampoo, to body wash, to body spray.

It is said that people don’t buy logically, they buy emotionally.  And this is a prime example of that. It may sound strange, but I guess I’m using hygiene products to fulfill an emotional need, and I choose Old Spice, despite the higher price tag, because they accomplish it best.

I’m not exactly sure when or how it happened, but at some point Old Spice became something to me that goes beyond clean skin deep –  transcending dirt, grime and perspiration – and captivating my sense of humor, enchanting my imagination, and touching, dare I say, my heart. Man, I love good branding.

KSFY & Washington Pavilion Media Camp

By: Carol Oren

Last week I was honored to be a part of the first ever Washington Pavilion/KSFY Media ksfyCamp. The idea was the brainchild of General Manager Jim Berman. When I was approached to be the client the kids would pitch the sponsorship to, I enthusiastically said, “YES!”

The camp was free of charge and open to high school students. Applicants were to submit a 3 minute video and were hand-selected by KSFY staff. These young adults learned all aspects of a television station from writing, reporting, weather, and even sales. That’s where I came in. They sat down with my Account Executive, Leah Jones to learn more about the agency and the client they were going to pitch the sponsorship to, PizzaRev, a real ADwërks client.

washingtonpavillionI was ushered in to the board room on the 4th floor of the Washington Pavilion to hear the presentations by 3 separate teams. What I expected to get out of the experience and what I actually got was nothing in comparison. These kids were polished, professional and had statistical information regarding news viewers, social media followers and what they were going to bring to the table for PizzaRev.

The first group was a little nervous and mostly read from their scripts, but the second and third groups blew me away! One young lady really stood out. She walked in the room, dressed in a business suit, walked over to me and shook my hand. She then led the group by introducing herself and her team. This young lady wowed me with the social media stats of all the campers, and she explained what that could mean to the viewership level of the two newscasts. She then handed the pitch over to the rest of the team – what the client would get, how much it would cost, etc. These kids put their everything into selling the sponsorship to PizzaRev so their newscast would air on Friday.

We had time after the presentations for a question and answer session and I also offered up some advice and tips on selling to a client. When all was said and done, the group came in at a higher priced sponsorship than I expected, but paying it was well worth seeing the huge grins on their faces when I accepted the sponsorship.

If you missed Friday’s newscast, you missed a glimpse at our future anchors. These youngsters hit it out of the park! They were dressed professionally, smiled and were well-polished on camera. Way to go Washington Pavilion and KSFY! I hope you make this an annual event for kids to learn more about the world of journalism.

The Passing of a Legend

By Jim Mathis

You’ve probably never heard of Tony Mikes, but he has made a tremendous impact on my life, helping to shape my career and my business. It’s a bit of a strange path from his home in Eastern Pennsylvania to my small agency in Sioux Falls, South Dakota, but I’m a better person for taking it. Tony Mikes passed away on Thursday, June 25, 2015. I’m proud to call him a friend and he will be missed.

In 1988 Tony started a company called Second Wind. Second Wind is a network of smaller to mid-sized advertising agencies, design firms and marketing shops all over the country. What Tony did was give the owners and managers of these businesses a place to come together, learn from each other, share successes and failures. For more than 25 years, Tony sat at the helm of Second Wind, helping agency leadership find their way through this tumultuous business. Craig Lawrence and Paul Schiller (the founders of Lawrence & Schiller) were early members of the network and the agency still belongs today.

secondwind

Prior to starting Second Wind, Tony had a successful career as an advertising agency owner himself. He had already experienced many of the growing pains and tough decisions that the network members were experiencing. He was there to help guide and grow; the perfect mentor for small agency owners like me.

I met Tony over 20 years ago. I was a media director for Lawrence & Schiller. The agencytonymikes had planned a manager’s retreat in the Twin Cities and Tony was brought in to facilitate. At the time, I was a disgruntled employee; not happy with some of the direction I saw the company going and was seriously considering quitting. At the end of the meeting I was feeling better, but I still had reservations. Then I had the opportunity to drive Tony to the airport (which was more coincidental than intentional, I was picking up Kara so we could spend the weekend in Minneapolis), but the 45 minutes I got to spend one-on-one with Tony were invaluable. He was able to see my concerns and walk me through them. In that short ride he talked me off the ledge.

Years later when I started ADwërks, I decided to join Second Wind as soon as I could afford it. Since then I’ve made many dear friends in the Second Wind network. I’ve learned things that have helped make me successful and avoid many pitfalls that could have been quite costly. In mid-July I’ll be traveling back to Wyomissing, Pennsylvania to spend a few days with other small agency owners at the Second Wind headquarters. I will miss Tony, but I am grateful for the many lessons I’ve learned from him and the others in the Second Wind family.