KSFY & Washington Pavilion Media Camp

By: Carol Oren

Last week I was honored to be a part of the first ever Washington Pavilion/KSFY Media ksfyCamp. The idea was the brainchild of General Manager Jim Berman. When I was approached to be the client the kids would pitch the sponsorship to, I enthusiastically said, “YES!”

The camp was free of charge and open to high school students. Applicants were to submit a 3 minute video and were hand-selected by KSFY staff. These young adults learned all aspects of a television station from writing, reporting, weather, and even sales. That’s where I came in. They sat down with my Account Executive, Leah Jones to learn more about the agency and the client they were going to pitch the sponsorship to, PizzaRev, a real ADwërks client.

washingtonpavillionI was ushered in to the board room on the 4th floor of the Washington Pavilion to hear the presentations by 3 separate teams. What I expected to get out of the experience and what I actually got was nothing in comparison. These kids were polished, professional and had statistical information regarding news viewers, social media followers and what they were going to bring to the table for PizzaRev.

The first group was a little nervous and mostly read from their scripts, but the second and third groups blew me away! One young lady really stood out. She walked in the room, dressed in a business suit, walked over to me and shook my hand. She then led the group by introducing herself and her team. This young lady wowed me with the social media stats of all the campers, and she explained what that could mean to the viewership level of the two newscasts. She then handed the pitch over to the rest of the team – what the client would get, how much it would cost, etc. These kids put their everything into selling the sponsorship to PizzaRev so their newscast would air on Friday.

We had time after the presentations for a question and answer session and I also offered up some advice and tips on selling to a client. When all was said and done, the group came in at a higher priced sponsorship than I expected, but paying it was well worth seeing the huge grins on their faces when I accepted the sponsorship.

If you missed Friday’s newscast, you missed a glimpse at our future anchors. These youngsters hit it out of the park! They were dressed professionally, smiled and were well-polished on camera. Way to go Washington Pavilion and KSFY! I hope you make this an annual event for kids to learn more about the world of journalism.

I Tried to Shop Local

A few weeks ago I had decided to buy a new paella pan, thirteen inches of gleaming stainless steel. I had seen what I wanted at national kitchen stores like Sur La Table and Williams Sonoma in other cities, but since those stores don’t have outlets here in Sioux Falls I sought to find it locally.

My first stop was a downtown kitchen specialty store that sells the All-Clad brand I was looking for. They didn’t have it stock. No worries, if I can’t get it there, several national chains with stores here in town carry the brand, so I’ll try there. Alas, I struck out at Macy’s, Yonkers and Bed, Bath and Beyond.

So I went back to that small local retailer and asked if they could order it for me. I explained that I knew I could get it online but if I could support a local small business I would. They were my first choice. The woman at the counter took all of my contact information and carefully wrote down what I wanted and promised to pass it on to the store owner.

Two weeks passed and I hadn’t heard anything, so I stopped in the store again. The woman working knew who I was and she had heard them talking about my order but didn’t know the details. She again wrote down my contact info and promised to call me when the store owner arrived, which should only be a few minutes. About 4 hours later she called to tell me that they could order the pan, but it would take at least 3 to 6 weeks to arrive and they couldn’t really promise if I would get it even then. No thanks. I’ll get it somewhere else. So much for trying to shop local.

That afternoon I logged into the Zappo’s app on my iPad, typed a few words and a 13 inch All-Clad Stainless Steel Paella Pan was on its way to me.  That was on a Saturday afternoon. The product arrived at my office Monday afternoon. No charge for the shipping and I actually saved about 10% off the retail price.

So here’s my question, if you were that small retailer and you knew a good customer wanted something, and they preferred to buy it from you, why wouldn’t you do everything you could to get it for them? I think if I owned that little shop, I would have ordered it from Zappo’s, marked it up 10% (back to the regular retail price) and sold it the customer. But that’s just me. Trying to keep the customer satisfied.

If she had done that, this post would have been about how great her service was and I would have named her and her store. As it is, I’ll give the glory to Zappo’s.

– Jim