Operations Manual: Media

Art + Science = Media
It used to be easy. Buy a few spots on Ed Sullivan, sit back and listen to the cash register ring. It used to be easy.

Now with new media outlets popping up everyday, and old media being splintered and pulled in new directions, it's a new ballgame.

The basic principles are the same, the media buy puts your message in front of the right audience at the right time, but getting that job done gets tougher everyday.

ADwërks has grown up with new media. Like your brainiac nephew who seems to speak a different language, our media arts experts know how to integrate the tried and true media like television, radio and print with the new and evolving media. So if you don't know Google from granola or Twitter from Tweety Bird, don't worry. We've got your back.

But, don't write off the old media yet. To paraphrase Mark Twain, "rumors of their death have been exaggerated." More than ever media will try to dazzle you with ratings and an alphabet soup of GRP's and AQH. ADwërks cuts through the BS.

We use the ratings as analytical tools and then temper the numbers with gut instinct, intuition and experience. Tough + Smart. Art + Science. ADwërks = Media Excellence.